rockstar
Bajaj home appliances make rockstars out of mothers
Bajaj Electricals has rolled out a new campaign, that aims to reposition its range of home appliances. Conceptualised by Leo Burnett, the concept of the campaign revolves around the lady of the house - the primary consumer of home appliances.
Adland Rockstars: Malvika Mehra
We are kick-starting a new weekly feature ‘Adland Rockstars’ on www.campaignindia.in from today. It's a column which will identify one professional from the advertising, media or marketing business every week and will eventually put them in the hot seat.Now, who are these Adland Rockstars? Well, they are the people who make Adland the exciting and unique place it is. They are smart, young (under 35, to be precise!), talented, interesting and are obviously taking the ad world by storm.
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