Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Sep 19, 2009
Bajaj home appliances make rockstars out of mothers
Bajaj Electricals has rolled out a new campaign, that aims to reposition its range of home appliances. Conceptualised by Leo Burnett, the concept of the campaign revolves around the lady of the house - the primary consumer of home appliances.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Related Articles
Just Published
.jpg&h=268&w=401&q=100&v=20260108&c=1)
Marketing
17 hours ago
Forevermark tests retail playbook in India’s ...
Its ‘My Guiding Light’ campaign centres personal agency in diamond buying, positioning value-led choice amid rising competition from lab-grown diamonds.
.png&h=268&w=401&q=100&v=20260108&c=1)
The Work
17 hours ago
Marriott Bonvoy makes loyalty feel intuitive in new ...
Directed by Emmy Award‑winner Rhys Thomas and produced by Stink London, the hotel chain has launched localised versions for India, Japan, and Korea.
.jpg&h=268&w=401&q=100&v=20260108&c=1)
PR
18 hours ago
Shivaram Lakshminarayan steps up as Ruder Finn ...
Atul Sharma exits after seven years at the helm.
.jpg&h=268&w=401&q=100&v=20260108&c=1)
Advertising
19 hours ago
Omnicom introduces next-gen Omni at CES, bringing ...
Following Omnicom’s acquisition of IPG, Omni is now also powered by assets originally under the latter.
