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Hyped but hindered: Marketing moves that failed to deliver in 2024
SOUNDING BOARD: Not all that glitters is gold—Campaign explores the overhyped strategies that missed the mark in 2024 and how marketers can avoid these missteps this year.
Smytten’s #TryItAll campaign fuels Gen Z desire for choice and variety
INSIDE THE AD: It aims to cultivate an emotional connection with Gen Zs, celebrating their innate desire to explore products before buying.
Are ad agencies prioritising campaign metrics over creativity?
Chasing clicks and conversions is great, but are ad agencies getting blinded by data and performance metrics, sidelining creativity? Campaign explores.
Opinion: AdTech trends that your brand could benefit from
How can brands leverage AdTech innovations to win over consumers
Starcom chief: “Nobody wants to work with a cloud over their head”
Starcom’s global head John Sheehy speaks to Campaign about the media-transparency probe, consolidation, proving value and more.
Turkey of the fortnight: 'Sorry, but this is what sponsors do' (at Goafest)
Does playing the same AV in a loop thrice help or harm the sponsor?
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