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Are ad agencies prioritising campaign metrics over creativity?
Chasing clicks and conversions is great, but are ad agencies getting blinded by data and performance metrics, sidelining creativity? Campaign explores.
Opinion: AdTech trends that your brand could benefit from
How can brands leverage AdTech innovations to win over consumers
Starcom chief: “Nobody wants to work with a cloud over their head”
Starcom’s global head John Sheehy speaks to Campaign about the media-transparency probe, consolidation, proving value and more.
Turkey of the fortnight: 'Sorry, but this is what sponsors do' (at Goafest)
Does playing the same AV in a loop thrice help or harm the sponsor?
Why we shouldn't pander to the idea that maths is the future of marketing
Obsessing about ROI leads to timidity and short-termism in marketing, contends the author
Brands on IPL: To Be, Or Not To Be?
The author points to clear directions that have emerged for advertisers - big or small - to leverage the IPL, depending on their requirements
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