saira menezes
"People came in and created its own genre"
Saira Menezes, editor of people, tells Arati Rao the story behind the launch of the Indian edition and what lies ahead.
People all set to debut on July 4
The Outlook Group has all the P's of its marketing mix in place, just ahead of the July 4 launch of the Indian edition of the celebrity magazine, People. Led by the editor, Saira Menezes, the magazine's core editorial team comprises: Sonal Nerurkar, executive editor; Bertie D'Souza, design director and Rajan Chaughule, photo editor. Menezes comes with a solid editorial background having edited Savvy as well as a Dubai-based newspaper, The Emirates Evening Post and was responsible for turning it into a tabloid from a broadsheet.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20170226&c=1)
