sales
Brands to spend INR 500 crores on influencers for Diwali sales: Report
A survey by Qoruz shows a shift in festive advertising, with influencer marketing expected to dominate consumer engagement in India during the upcoming Diwali festival.
Six crackling ways to boost festival sales and smash targets
Consortium Gifts' managing director prescribes a few effective tactics for brands to increase their visibility and drive high sales during the ongoing festive season.
'Marketers have to be a data Guru, a digital Ninja and the voice of the customer'
In a chat with Campaign India, Gemma Greaves, CEO, The Marketing Society outlines the plans for the India hub and about the future of marketing
PubMatic appoints Sudipto Das India country manager
In new position, he will be based in New Delhi and report to Jason Barnes, VP, Apac
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‘When I started off, I did not know the difference between sales and marketing’: CK Ranganathan
CavinKare’s CMD addressed students from Bharath University and young professionals in Chennai, at an IAA Young Turks forum
Colors appoints Shivani Raina Ghosh, Pappan Majumdar to sales team
Colors has strengthened its sales team by appointing two new members - Pappan Majumdar as the national director, property sales and Shivani Raina Ghosh (pictured) as the national director, client servicing. Both these positions are newly created and the duo will report into Simran Hoon, national sales head, Colors.Speaking on these two new appointments, Hoon said, "Both these appointments are in line with our aggressive revenue growth plans ahead."
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