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Oct 22, 2024

Mahindra SabCultures underpins how brands swap sales for cultural impact, loyalty

With the six-part docu-series, created by IPG Mediabrands Content Studio, Mahindra urges brands to champion cultural storytelling that resonates across generations.

Sep 26, 2024

Ipsos’ new Consumer Voice offers direct video access to consumers

Leveraging the Crownit platform’s DIY approach, clients can select specific target demographics, such as age and gender, ensuring tailored engagement with respondents.