sandeep ranade
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10 hours ago
IPL ads: High stakes, low recall, and smarter plays
As IPL ad spends soar, marketers face a hard truth—visibility alone doesn’t cut it. It's time to optimise for attention, not airtime.
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Sep 15, 2009
Nielsen brings in Sandeep Ranade as director, client solutions
The Nielsen Company, India, has appointed Sandeep Ranade (pictured) as director, client solutions, consumer research. He will report to Prasun Basu, executive director, consumer research and vice president, BASES, The Nielsen Company. Ranade will be based out of Mumbai and will focus on partnering with consumer packaged goods (CPG) clients.
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