sandeep tarkas

IAA Knowledge Seminar: ‘Innovations are key to success of marketing’
Dec 31, 2014
Campaign India Team

IAA Knowledge Seminar: ‘Innovations are key to success of marketing’

The Knowledge Seminar was hosted in Bengaluru on 20 December to discuss the future of retail marketing.

Media planning and buying without viewership data: How it's done
Dec 21, 2012
Shephali Bhatt

Media planning and buying without viewership data: How it's done

Campaign India spoke with some advertisers and media agencies on the parameters considered to buy air time in the absence of TAM data

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Googlies on Google: A curiosity-driven game for search

1 Googlies on Google: A curiosity-driven game for search

Reliance Disney merger: A game-changer for ad agencies, not without risks

2 Reliance Disney merger: A game-changer for ad agencies, not without risks

Weekend Fun: The Blue Film Festival

3 Weekend Fun: The Blue Film Festival

Kia's Sonet embarks on a journey of uncharted thrill

4 Kia's Sonet embarks on a journey of uncharted thrill

Kotak Mahindra Bank seeks digital creative agency

5 Kotak Mahindra Bank seeks digital creative agency

Eknath Shinde's message to advertising, marketing and media professionals

6 Eknath Shinde's message to advertising, marketing and media professionals

Independent agencies rewrite the rules to stay relevant and take on industry Goliaths

7 Independent agencies rewrite the rules to stay relevant and take on industry Goliaths

Logi5 launches in India, taps into location-based advertising opportunities

8 Logi5 launches in India, taps into location-based advertising opportunities

From ads to experiences: How experiential marketing is shaping brand-consumer relationships

9 From ads to experiences: How experiential marketing is shaping brand-consumer relationships

Cracking the crypto code for mass adoption

10 Cracking the crypto code for mass adoption