series
Oct 22, 2024
Mahindra SabCultures underpins how brands swap sales for cultural impact, loyalty
With the six-part docu-series, created by IPG Mediabrands Content Studio, Mahindra urges brands to champion cultural storytelling that resonates across generations.
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Oct 14, 2024
McDowell's X series: From mass appeal to premium power
Diageo India’s executives tell Campaign how this brand is set on redefining premiumisation, by blending legacy with modern flair, to capture the next-gen drinkers.
Sep 19, 2016
IAA Knowledge Series: ‘It’s not about reinventing the wheel; it’s about making it sturdier’: Raghav Bahl
The event on 16 September featured media veterans Raghav Bahl and Ronnie Screwvala, on their ‘second innings’
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