service
The software shift: Transforming India's influencer marketing
As the Indian influencer marketing industry continues to grow, Qoruz’s co-founder and CEO notes that the adoption of data-led, insights-driven strategies will be crucial in driving sustainable success.
Social's secret sauce lies in stirring up killer brand collaborations
From Spotify to Netflix to Nestlé and Cred, the restaurant chain’s chief growth officer Divya Aggarwal sits down with Campaign to discuss how partnerships are spicing up both its menu and marketing game.
Losing a day to slow customer service, two-thirds of Indians consider switching brands
Research from ServiceNow shows that Indians lost over 15 billion hours on hold to customer service in 2023, resulting in $55 billion in economic loss output.
Indian consumers show greater appetite for personalised ads on streaming media services
A report by Moloco and YouGov found that 41% of Indian consumers have cancelled a subscription because of the ads experience.
Monday Morning watch: A wake-up call with numbers, UN Women #FaceItTogether
Watch the campaigns by Y&R Lima and BMF Australia here
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