sharetheload

Apr 15, 2024

Ariel's latest #ShareTheLoad campaign is a reminder to couples to bolster the 'home team'

Conceptualised by BBDO, the film focuses on the mental load of household responsibilities that often go unnoticed.

Jun 23, 2016

Cannes Lions 2016: “Embrace creativity as the uniquely human endeavour it is”: Marc Pritchard

The global chief brand officer explained P&G’s road to raising the creative bar in his talk on 23 June

Jun 20, 2016

Cannes Lions 2016: BBDO, Ogilvy earn a shortlist each in Creative Effectiveness

Ariel 'Share The Load', 'Sustained' for The Akanksha Foundation make the cut