Ariel 'Share The Load', 'Sustained' for The Akanksha Foundation make the cut
India added two shortlists to the 13 announced early on 20 June, in the Creative Effectiveness category at the Cannes Lions International Festival of Creativity 2016.
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As consumers expect greater transparency from wellness brands, they must embrace it in their messaging to succeed, says Design Bridge and Partners' senior brand strategist.
The ad space in print media witnessed a marginal 1% increase in 2024 compared to 2023, but a 58% surge in comparison with 2020 levels, according to TAM AdEx's latest report.
The week-long programme at Canopy by Hilton Cannes includes editorial sessions, partner events, and parties.
EssenceMediacom X was the incumbent agency.
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