Ariel 'Share The Load', 'Sustained' for The Akanksha Foundation make the cut
India added two shortlists to the 13 announced early on 20 June, in the Creative Effectiveness category at the Cannes Lions International Festival of Creativity 2016.
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While DeepSeek's innovations won't directly impact marketers in the near-term, its ripple effects on AI development will greatly accelerate the permeation across the industry over time, writes Vincent Niou.
In Q4, Omnicom spent $14.6 million on 'acquisition transaction costs' related to its impending merger with IPG.
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Google's open-source marketing mix model (MMM) promises to modernise campaign performance for brands and ad agencies. But could it also lead to cost escalations?
With India's evolving regulatory landscape, the agency’s expansion into public affairs is aimed at bridging the gap between businesses and policymakers through strategic advocacy.
