shriram transport finance
Madison Media lands Shriram Transport Finance's media duties
Close on the heels of winning the General Motors media AOR for a period of 3 years; Madison Media has bagged the media duties of Shriram Transport Finance Company.Shriram Transport Finance is an asset financing NBFC and is a part of the Shriram Group. The company, that handed over the account to Madison after a multi-way pitch, is expected to spend Rs 50 crore annually.
Scarecrow bags new business
Scarecrow Communications, the newly founded agency by Manish Bhatt, Raghu Bhat, Joy Sengupta and Vivek Suchanti, has announced the win of two accounts. The agency has bagged Shriram Transport Finance and the Religare Macquarie business, both won after a multi-agency pitch.
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