siddharth loyal
Nov 01, 2011
Account Planning Group comes to India
APG is a not-for-profit organisation representing the interests of account planners and other communications strategists
Jun 26, 2008
Enfield urges young to 'Leave Home' and 'Enjoy the trip'
To support its latest product on the road, Thunderbird Twinspark 350 cc, Royal Enfield has rolled out a print campaign targeting young adults in metros between 25-35 years.Positioned as India's only cult brand, Royal Enfield's advertising is all about the imagery and the spirit of motorcycling, which is a deliberate move away from product feature-led campaigns that work well for the racy/sporty 100 cc bikes.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
