Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Jun 26, 2008
Enfield urges young to 'Leave Home' and 'Enjoy the trip'
To support its latest product on the road, Thunderbird Twinspark 350 cc, Royal Enfield has rolled out a print campaign targeting young adults in metros between 25-35 years.Positioned as India's only cult brand, Royal Enfield's advertising is all about the imagery and the spirit of motorcycling, which is a deliberate move away from product feature-led campaigns that work well for the racy/sporty 100 cc bikes.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
+(1).png&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
.jpg&h=268&w=401&q=100&v=20250320&c=1)
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Just Published
Awards
1 hour ago
CIDCA 2025: The Jury Has Spoken (Once), and They're ...
The Campaign India Digital Crest Awards (CIDCA) return in 2025 for their sixteenth edition, carrying forward a proud legacy of recognising India's most innovative, effective and result-driven digital marketing campaigns
Advertising
8 hours ago
Meta’s India penalty turns spotlight on consent ...
As NCLAT upholds the INR 213 crore fine but scraps the data-sharing ban, the verdict redefines how privacy and dominance shape digital advertising strategy.
Marketing
9 hours ago
How a bad brand name can kill future growth
Naming a brand needs science, not serendipity; blending a methodical approach, linguistics, semiotics, consumer psychology and strategic foresight.
Media
10 hours ago
40% of agency executives see retail media as a ...
WARC's 'Future of Commerce Media' report pegs global retail media ad investment this year at $174.9 billion, up 13.7% year-on-year.
