snacks
Aug 20, 2024
When Cristos’ cool mascot meets a confusing sidekick, a snack saga ensues
Conceptualised by Scarecrow M&C Saatchi and directed by Rajiv Rao of Nirvana Films, the campaign comprises six films and highlights the brand’s newly introduced human brand mascot, Christopher.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Aug 16, 2024
Mars to acquire Pringles maker Kellanova in largest buyout in packaged goods history
Acquiring its snack rival for US$36 billion will mark the largest deal of 2024, giving Mars ownership of global cereal brands including Special K and Kellogg's Corn Flakes outside North America.
Apr 16, 2024
Mars Wrigley India CMO on evolving snack tastes and differing marketing tastes by generation
Nikhil Rao explains how Mars Wrigley brands are adapting to health and social trends, how premiumsation factors in for older demographics and how personalised content is key for Gen Z.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
+(1).jpg&h=334&w=500&q=100&v=20170226&c=1)
