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Shopcialising: The secret to building last bonds with Gen Z consumers
To win over these buyers, brands must move beyond trends and tap into the power of social connections, which shape their shopping decisions and loyalty.
AR is a crucial element in shaping India's content creation future: Evan Spiegel, Snap Inc
At Snap Inc's APAC AR Day, the tech company's co-founder and CEO, shared insights on AR's potential in India and its role in shaping the future of creative content and marketing
Snapchat sharpens its India focus, opens first India office
Snap’s local team in India will focus on expanding strategic partnerships, building an engaged community of creators and users, and servicing local advertisers.
"Localisation is the key for Snapchat in India": Imran Khan
In an exclusive interview with Carol Goyal for Campaign India, Imran Khan, chief strategy officer, Snap Inc., who was in India recently, shares some interesting perspectives and plans for Snapchat both globally, and in India.
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