Advertising Digital In-Depth
Vinita Bhatia
Oct 16, 2024

Shopcialising: The secret to building last bonds with Gen Z consumers

To win over these buyers, brands must move beyond trends and tap into the power of social connections, which shape their shopping decisions and loyalty.

Gen Z drive an impressive $200 billion in retail consumption today. Image source: Freepik

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Birla Opus Calista showcases stain resistance in new campaign

1 Birla Opus Calista showcases stain resistance in new campaign

Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

2 Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

3 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

Jewelbox launches campaign with Vaani Kapoor on modern self-expression

4 Jewelbox launches campaign with Vaani Kapoor on modern self-expression

Johny Lever features in KFC’s new Feastival campaign

5 Johny Lever features in KFC’s new Feastival campaign

Twinkle Khanna leads playful Black Friday masterclass for Tata CLiQ Luxury

6 Twinkle Khanna leads playful Black Friday masterclass for Tata CLiQ Luxury

Kinder Joy launches DC-themed Funko Pop! collection in India

7 Kinder Joy launches DC-themed Funko Pop! collection in India

Livpure selects Weber Shandwick as communications partner

8 Livpure selects Weber Shandwick as communications partner

Asian Paints Illuminates Mumbai’s Sea Link to celebrate BCCI partnership

9 Asian Paints Illuminates Mumbai’s Sea Link to celebrate BCCI partnership

NDTV appoints Sucherita Kukreti as Senior Executive Editor and Prime Time Anchor

10 NDTV appoints Sucherita Kukreti as Senior Executive Editor and Prime Time Anchor

Related Articles

Snapchat unveils Gen Z-targeted multi-city campaign
Marketing
Mar 26, 2025
Campaign India Team

Snapchat unveils Gen Z-targeted multi-city campaign

Snapchat launches first India brand campaign celebrating Gen Z communication
Advertising
4 days ago
Campaign India Team

Snapchat launches first India brand campaign ...

Pulkit Trivedi moves to Snap
Digital
Aug 23, 2023
Campaign India Team

Pulkit Trivedi moves to Snap

When clicks don’t cut it: Why Gen Z attention is the new advertising currency
Marketing
Aug 07, 2025
Campaign India Team

When clicks don’t cut it: Why Gen Z attention is ...

Just Published

Winners of Agency of the Year 2025-South Asia announced
Awards
5 hours ago
Campaign India Team

Winners of Agency of the Year 2025-South Asia announced

See the complete winner list for the South Asia region in the 2025 Agency of the Year awards.

Omnicom's new structure: Here's who leads APAC
Advertising
17 hours ago
Nikita Mishra

Omnicom's new structure: Here's who leads APAC

Omnicom leaders rise to the top of the pecking order as details about new leadership across India, Australia and New Zealand emerge.

How to be GEO-ready in 2026
Marketing
18 hours ago
Neeraj Sancheti

How to be GEO-ready in 2026

The future of discovery won’t be a search result. It will be a conversation, one where AI decides whose voice to amplify.

Senco Gold & Diamonds launches new wedding collection with Kiara Advani
Advertising
19 hours ago
Campaign India Team

Senco Gold & Diamonds launches new wedding ...

The campaign captures a bride's emotional journey as she prepares for a new chapter, highlighting the intimate relationship between bridal jewellery and personal expression.