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Snap demos its fifth-generation see-through AR glasses, Spectacles, in India
It is harnessing India's booming augmented reality ecosystem to drive brand engagement and monetisation with immersive experiences that could potentially reshape digital marketing strategies.
Meta meltdown: How agencies are coping with social media downtime
SOUNDING BOARD: Campaign explores how the recent Instagram, Facebook, and WhatsApp outage stalled campaigns and has once again sparked debates about over-reliance on these platforms.
Shopcialising: The secret to building last bonds with Gen Z consumers
To win over these buyers, brands must move beyond trends and tap into the power of social connections, which shape their shopping decisions and loyalty.
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Snap’s vision for the future rests on Spectacles
It unveiled its latest innovations at the Snap Partner Summit, including the latest generation of augmented reality (AR) glasses, setting the stage for creator empowerment.
Snapchat launches new safety features to protect youth on the platform
This new suite of tools includes improved blocking capabilities, simplified location-sharing, enhanced friending protections and expanded in-chat warnings.
Moves and wins roundup: Week of 20 May
Read all the latest news from the marcomms world including updates from Cheil India, Madison Media Alpha, Snapchat, Grapes, Media Maniacs Group, TheSmallBigIdea, Sony Pictures Networks India, and more, in our weekly round-up of account wins and people moves.
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