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Shopcialising: The secret to building last bonds with Gen Z consumers
To win over these buyers, brands must move beyond trends and tap into the power of social connections, which shape their shopping decisions and loyalty.
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Snap’s vision for the future rests on Spectacles
It unveiled its latest innovations at the Snap Partner Summit, including the latest generation of augmented reality (AR) glasses, setting the stage for creator empowerment.
Snapchat launches new safety features to protect youth on the platform
This new suite of tools includes improved blocking capabilities, simplified location-sharing, enhanced friending protections and expanded in-chat warnings.
Moves and wins roundup: Week of 20 May
Read all the latest news from the marcomms world including updates from Cheil India, Madison Media Alpha, Snapchat, Grapes, Media Maniacs Group, TheSmallBigIdea, Sony Pictures Networks India, and more, in our weekly round-up of account wins and people moves.
Tech companies offer poor ad transparency, study finds
A new report from Mozilla and CheckFirst found that many tech companies, including most major social media platforms, offer disorganised ad data that researchers struggle to navigate.
Snap’s Q1 performance impacted by Russia-Ukraine conflict and iOS headwinds
Social media firm posts strong user growth but underwhelming financials as Q1 proves ‘more challenging than we had expected
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