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Snapchat unveils Gen Z-targeted multi-city campaign
Multimedia instant messaging app provider to partner with creator agencies across India to support regional content creators through educational and mentorship programmes.
Snap AR ads are not interruptions; they have become invitations: Resh Sidhu
The global director of Arcadia AR Creative Studio says AR is a powerful engagement tool, with four out of five brands on Snap seeing significant results.
Snapchat unveils Sponsored Snaps video ads format
Announces AJIO as the first Indian brand using the new feature.
Snap demos its fifth-generation see-through AR glasses, Spectacles, in India
It is harnessing India's booming augmented reality ecosystem to drive brand engagement and monetisation with immersive experiences that could potentially reshape digital marketing strategies.
Meta meltdown: How agencies are coping with social media downtime
SOUNDING BOARD: Campaign explores how the recent Instagram, Facebook, and WhatsApp outage stalled campaigns and has once again sparked debates about over-reliance on these platforms.
Shopcialising: The secret to building last bonds with Gen Z consumers
To win over these buyers, brands must move beyond trends and tap into the power of social connections, which shape their shopping decisions and loyalty.
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