socheers
Are advertising agencies inclined towards contractual workers?
Hiring independent contractors and freelancers for specialised projects helps agencies to balance flexibility, cost, and creative expertise.
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Why Gen Z prefers influencers over A-list celebs
Prioritising authenticity over glamour, many within younger cohorts are spurning celebrities in commercials in favour of narratives built on genuine and relatable storytelling.
24 hours with...Mehul Gupta
Catch up with Mehul Gupta, co-founder and CEO of SoCheers, as he takes us through a day in his life.
Cannes Contenders 2022: SoCheers
Believe your entry deserves a Lion? Send us the work and the case
Goafest 2022: Mindshare India takes home 19 metals, Lodestar UM wins Grand Prix
Mindshare's metal haul consisted of seven Gold, four Silver and four Bronze; Lodestar (three), Madison (two), Initiative (two), Fulcro (two), SoCheers, Schbang, Bennett Coleman & Co and Mindshare Bangladesh among the Gold winners
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SoCheers wins creative and digital for Keya Foods
Account won post a multi-agency pitch
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