society

Aug 26, 2024

Prescription for success: How marketing is revolutionising India's healthcare industry

Innovative marketing is driving change in the INR 5.4 lakh crore pharmaceutical industry, which spends INR 2,000 crore annually on marketing research for patient care.

Nov 12, 2011

Your weekend reading list

Anand Halve, co-founder, Chlorophyll, Brand and Communications Consultancy is dedicating this weekend in reading Pauline Kael's 'I Lost It at the Movies'

Aug 10, 2011

Suzlon powers new campaign for cleaner air called p.a.l.s

WATCH the TVCs created by Lowe Lintas and read the interview with Dharini Mishra, global head of brand