Shephali Bhatt
Nov 12, 2011

Your weekend reading list

Anand Halve, co-founder, Chlorophyll, Brand and Communications Consultancy is dedicating this weekend in reading Pauline Kael's 'I Lost It at the Movies'

Your weekend reading list

To fill up this weekend's reading palate, we spoke to Anand Halve, co-founder, Chlorophyll, Brand and Communications Consultancy and asked him his reading menu for this weekend. Halve has picked up Pauline Kael's first collection of movie reviews (covering the period from year 1954-1965 in US), compiled in a book titled, 'I Lost It at the Movies'.

And why did he pick this particular dish for the weekend? Shares Halve, "A lot of film critics look at a film as a piece of creative art and critique a film based on that perspective. What's unique about Pauline Kael is that she places it in the context of society in addition to viewing it as a work of art."

He couldn't resist but quote an excerpt from the book, which is essentially a dialogue from, 'The Wild One', a Marlon Brando starrer reviewed by Kael:

"What exactly are you rebelling against?"
Marlon Brando's character - "So, what have you got?"

So, that's the book on Halve's reading list this weekend, and what have you got? 

Source:
Campaign India

Related Articles

Just Published

2 days ago

Virtual influencers: The future of brand storytellin...

SOUNDING BOARD: As virtual influencers made their presence felt throughout 2024, Campaign probes how their use in brand campaigns is sparking a debate on authenticity and trustworthiness.

2 days ago

Ad industry hiring heats up: 9% growth steady amid ...

Digital marketing and content creation drive 9% hiring growth, putting fresh talent in the spotlight for advertising agencies.

2 days ago

Duroflex redefines love and comfort for modern couples

This wedding season, it celebrates evolving relationships, spotlighting everyday love and inclusive connections with a playful, relatable twist.

3 days ago

India's OTC market: Combining tradition and tech ...

To stay ahead in the evolving OTC market, Himalaya Wellness Company's business director maintains that brands must balance between digital innovation and traditional methods.