Shephali Bhatt
Nov 12, 2011

Your weekend reading list

Anand Halve, co-founder, Chlorophyll, Brand and Communications Consultancy is dedicating this weekend in reading Pauline Kael's 'I Lost It at the Movies'

Your weekend reading list

To fill up this weekend's reading palate, we spoke to Anand Halve, co-founder, Chlorophyll, Brand and Communications Consultancy and asked him his reading menu for this weekend. Halve has picked up Pauline Kael's first collection of movie reviews (covering the period from year 1954-1965 in US), compiled in a book titled, 'I Lost It at the Movies'.

And why did he pick this particular dish for the weekend? Shares Halve, "A lot of film critics look at a film as a piece of creative art and critique a film based on that perspective. What's unique about Pauline Kael is that she places it in the context of society in addition to viewing it as a work of art."

He couldn't resist but quote an excerpt from the book, which is essentially a dialogue from, 'The Wild One', a Marlon Brando starrer reviewed by Kael:

"What exactly are you rebelling against?"
Marlon Brando's character - "So, what have you got?"

So, that's the book on Halve's reading list this weekend, and what have you got? 

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

2 days ago

Happy New Year from Campaign India

Campaign India has wrapped its coverage for 2025 with a new look and fresh premium content awaiting in the new year.

2 days ago

Campaign India's most-read stories of 2025

Restructures, mergers, account moves and of course, celebrity brand ambassadors made headlines in 2025. Here's a look back...

2 days ago

In 2026, will AI …

Industry leaders do a little crystal ball gazing and predict how the transformative tech will shape their industry or job function in 2026.

2 days ago

When permanence meets product placement

Tanishq pairs Bollywood couple Javed Akhtar and Shabana Azmi to sell natural diamonds, but then lets provenance speak louder than romance.