Shephali Bhatt
Nov 12, 2011

Your weekend reading list

Anand Halve, co-founder, Chlorophyll, Brand and Communications Consultancy is dedicating this weekend in reading Pauline Kael's 'I Lost It at the Movies'

Your weekend reading list

To fill up this weekend's reading palate, we spoke to Anand Halve, co-founder, Chlorophyll, Brand and Communications Consultancy and asked him his reading menu for this weekend. Halve has picked up Pauline Kael's first collection of movie reviews (covering the period from year 1954-1965 in US), compiled in a book titled, 'I Lost It at the Movies'.

And why did he pick this particular dish for the weekend? Shares Halve, "A lot of film critics look at a film as a piece of creative art and critique a film based on that perspective. What's unique about Pauline Kael is that she places it in the context of society in addition to viewing it as a work of art."

He couldn't resist but quote an excerpt from the book, which is essentially a dialogue from, 'The Wild One', a Marlon Brando starrer reviewed by Kael:

"What exactly are you rebelling against?"
Marlon Brando's character - "So, what have you got?"

So, that's the book on Halve's reading list this weekend, and what have you got? 

Source:
Campaign India

Related Articles

Just Published

12 hours ago

Epsilon appoints Pratik Nath as managing director ...

Overseeing its global capabilities centre in India, he will drive the optimisation and performance of the company’s solutions for its international clientele.

14 hours ago

Aptech targets INR 500 crore revenue from Creval by ...

Company plans to reach out to five lakh college students in India to promote the newly launched AI-based visual art evaluation tool.

14 hours ago

Spikes Asia 2025: How we filmed an edge-of-the-cliff...

Creative directors from The Sweetshop and Droga5 discuss their award-winning collaboration on Macpac's 'A Bit Precarious', a film that humorously juxtaposes comedy with a life-threatening scenario on the edge of a cliff.

16 hours ago

Neuromarketing: Game-changer or gimmick for Indian ...

As Indian marketers flirt with neuromarketing, some brands dive deep while others tread cautiously. Is this the next big frontier or just a fleeting trend?