sonic branding
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Beyond the jingle: The power and challenges of sonic branding
As digital interactions get increasingly audio-driven, brands that master sound today will resonate the loudest with consumers tomorrow, says BrandMusiq's founder.
Banking on sound: Ujjivan's sonic strategy for financial inclusion
INSIDE THE AD: Can the financial institution’s auditory approach yield lasting results?
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Sounds like a hit: How brands are cutting through the noise using original music marketing
As brands continue to go viral on TikTok owing to their clever use of original music, the role of sound in campaigns is becoming less of an afterthought and more strategically significant for standing out in a crowded digital landscape
Blog: Dear marketer, do you know what your brand sounds like?
The author believes that brands must open their ears to sound and music again to improve interactions and consistently make consumer experiences far more intuitive and purposeful
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