sony playstation
Things They Like: Nitesh Kripalani
Nitesh Kripalani, EVP - new media, business development and digital/syndication, Sony Entertainment Network, on his Netgear Router, Audi A4 and more
Sony Playstation looks to drive multi-functionality of consoles
Add-on features make the products more viable for Indian consumers, explains Atindriya Bose, country manager
Red Bull becomes first brand on PlayStation Home
Red Bull has become the first brand to build a presence in PlayStation Home, Sony's much anticipated virtual world, Revolution can reveal.Red Bull has built a tropical island, featuring an aeroplane racing game based on Red Bull's real world Red Bull Air Race series.Home is currently under construction and likely to be opened up for public testing before the end of 2008.
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