spark
Jul 22, 2024
Ipsos launches Creative|Spark AI ad testing solution that generates actionable insights rapidly
The prediction model is built on Ipsos’ signature creative assessment solution and incorporates five years of validated creative database, based on 18,000 human response cases.
Feb 29, 2024
Global new business spotlight: Publicis dominates with four major wins
While Starcom retained BMW's $250 million business in China, the biggest wins for the final quarter of 2023 came from the US, with WPP showing the biggest growth on the media side
Oct 25, 2011
Profile: “At 23, I was strategising with Rupert Murdoch”
Tarun Katial of RBNL tells Shephali Bhatt about his journey from media planning to running a media entity
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