While Starcom retained BMW's $250 million business in China, the biggest wins for the final quarter of 2023 came from the US, with WPP showing the biggest growth on the media side
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Overseeing its global capabilities centre in India, he will drive the optimisation and performance of the company’s solutions for its international clientele.
Company plans to reach out to five lakh college students in India to promote the newly launched AI-based visual art evaluation tool.
Creative directors from The Sweetshop and Droga5 discuss their award-winning collaboration on Macpac's 'A Bit Precarious', a film that humorously juxtaposes comedy with a life-threatening scenario on the edge of a cliff.
As Indian marketers flirt with neuromarketing, some brands dive deep while others tread cautiously. Is this the next big frontier or just a fleeting trend?
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