sponsorship

Sep 02, 2024

Will Olympic glory translate to more brand investment for women's sport?

A women-dominated Olympics is fuelling optimism in increased brand endorsements for women's sport. Campaign explores why marketers who have the foresight to invest in female athletes now will reap the biggest rewards.

Aug 20, 2024

Paralympics: Opportunities and lessons for brands

The Paris Paralympics look set to achieve record-breaking audience reach and ad sales. Campaign explores the unique opportunity it offers brands, sponsors, and advertisers to make a meaningful impact during the main event and beyond.

May 28, 2024

Toyota set to end $600 million Olympic sponsorship deal

The Japanese giant is seeking to end its nine-year tenure with the Games, after becoming the first automaker in the world to sign a top-tier sponsorship contract in 2015.

Feb 09, 2024

APAC marketers navigate ethical challenges amid global surge in sports media spend

TOP OF THE CHARTS: WARC's latest insights reveal five key trends impacting marketing leaders today, including the challenge of overcoming 'sportswashing' as media investment rises in the industry

Sep 06, 2023

Why brands need to play catch up when it comes to opportunities in women's sport

The FIFA Women’s World Cup 2023 was a turning point for women's sport, but while some brands are capitalising, others are still slow to recognise the opportunities to reach a highly engaged audience

Jul 21, 2016

Opinion: Why relevance should win over revenue in shirt sponsorship

The author questions whether enough thought is being put into the name on the shirt