Media Marketing
Staff Reporters
Feb 09, 2024

APAC marketers navigate ethical challenges amid global surge in sports media spend

TOP OF THE CHARTS: WARC's latest insights reveal five key trends impacting marketing leaders today, including the challenge of overcoming 'sportswashing' as media investment rises in the industry

Photo: Getty Images.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Googlies on Google: A curiosity-driven game for search

1 Googlies on Google: A curiosity-driven game for search

Weekend Fun: The Blue Film Festival

2 Weekend Fun: The Blue Film Festival

Reliance Disney merger: A game-changer for ad agencies, not without risks

3 Reliance Disney merger: A game-changer for ad agencies, not without risks

Phyllis Project: Attempting to rewrite the script for women in advertising leadership

4 Phyllis Project: Attempting to rewrite the script for women in advertising leadership

Skoda India banks on localised marketing to generate mass appeal for Kylaq SUV

5 Skoda India banks on localised marketing to generate mass appeal for Kylaq SUV

Amazon India launches Creator Central to streamline influencer content creation

6 Amazon India launches Creator Central to streamline influencer content creation

Kia's Sonet embarks on a journey of uncharted thrill

7 Kia's Sonet embarks on a journey of uncharted thrill

Trump’s victory isn’t just America’s crisis—it’s a global marketing lesson we ignore at our own peril

8 Trump’s victory isn’t just America’s crisis—it’s a global marketing lesson we ignore at our own peril

Independent agencies rewrite the rules to stay relevant and take on industry Goliaths

9 Independent agencies rewrite the rules to stay relevant and take on industry Goliaths

Kotak Mahindra Bank seeks digital creative agency

10 Kotak Mahindra Bank seeks digital creative agency

Related Articles

Toyota set to end $600 million Olympic sponsorship deal
Advertising
May 28, 2024
Staff Reporters

Toyota set to end $600 million Olympic sponsorship deal

Will Olympic glory translate to more brand investment for women's sport?
Advertising
Sep 02, 2024
Matthew Keegan

Will Olympic glory translate to more brand ...

Olympics and Paralympics 2024 round-up: Watch the ads
Advertising
Jul 26, 2024
Marianne Calnan

Olympics and Paralympics 2024 round-up: Watch the ads

Google removes AI Olympics ad after backlash: 'People are resistant'
Advertising
Aug 06, 2024
Nikita Mishra

Google removes AI Olympics ad after backlash: ...

Just Published

89% of CMOs predict growth in their marketing budgets: Dentsu report
Marketing
10 hours ago
Campaign India Team

89% of CMOs predict growth in their marketing ...

Nearly 59% of CMOs expect that in the next five years, their revenues will come from products, services, or businesses that don’t yet exist, finds Dentsu's 2024 CMO Navigator survey.

'All polish, no punch': Adland reacts to Jaguar’s rebrand
In-Depth
11 hours ago
Eszter Gurbicz

'All polish, no punch': Adland reacts to Jaguar’s ...

The internet has spoken about Jaguar's radical rebrand with mixed reviews. But what do industry experts think?

Parle’s ‘GIF it a go!’: A sweet play on connection and cookies
Advertising
11 hours ago
Campaign India Team

Parle’s ‘GIF it a go!’: A sweet play on connection ...

The Minimalist's GIF-inspired campaign for Hide & Seek captures Gen Z with humour, relatability, and everyday moments.

VdoCipher introduces live streaming services to support India’s digital content boom
Marketing
11 hours ago
Campaign India Team

VdoCipher introduces live streaming services to ...

Real-time engagement through live streaming offers Indian advertisers a robust tool for deeper connections and data-driven campaign optimisation.