sports broadcasting

IPL ads get a data makeover: What it means for brands
Mar 07, 2025
Vinita Bhatia

IPL ads get a data makeover: What it means for brands

JioStar and Nielsen’s audience measurement shake-up brings IPL advertisers closer to real-time insights, reshaping digital ad strategies for 2025.

MSM, ESPN forge partnership; Sony Kix to be Sony ESPN
Oct 08, 2015
Campaign India Team

MSM, ESPN forge partnership; Sony Kix to be Sony ESPN

To launch more sports channels, multi-sport website and app

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