sports events
Feb 09, 2024
APAC marketers navigate ethical challenges amid global surge in sports media spend
TOP OF THE CHARTS: WARC's latest insights reveal five key trends impacting marketing leaders today, including the challenge of overcoming 'sportswashing' as media investment rises in the industry
Nov 14, 2014
Sports properties gravitate to Asia
A new study by consulting firm AT Kearney reveals that Europe, Middle East, Africa and North America still dominate the sports industry, but Asia-Pacific presents a compelling prospect as sporting properties relocate to the region.
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