stayfree

Sep 24, 2024

Stayfree's move to normalise period talk for all

Conceptualised by DDB Mudra, the ad film encourages parents to talk to their sons about periods from a young age.

May 31, 2022

Stayfree tells fathers what their daughters left unsaid

Watch the film conceptualised by DDB Mudra here

Sep 27, 2021

Stayfree puts an end to awkward periods of father-daughter conversations

Watch the film conceptualised by DDB Mudra here

Nov 29, 2019

Opinion: Marketing effectiveness – the holy grail

The author looks to decode effectiveness