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How ad agencies can safeguard their creative spark from being appropriated
By implementing the right processes, and following it to the T, creative agencies can minimise the instances of idea thefts and safeguard their valuable work.
Whose idea is it, anyway?
Jindal Steel campaign that won silver and bronze at the Cannes Lions International Festival of Creativity sparked a row over creative ideation with Wieden+Kennedy
JSW Group breaks down gender stereotypes; salutes women with ‘Will of Steel’
Watch the film conceptualised by Ogilvy & Mather – Mumbai here
Grey highlights JSW's diverse reach
The JSW (Jindal South and West) Group has come out with its new corporate ad film that highlights the diversity of its group companies. The TVC, created by Grey Worldwide projects JSW as a company that is 'bringing alive a billion dreams'.Grey Worldwide recently bagged the account with the mandate to come out with a communication campaign that aims to highlight the Sajjan Jindal owned company's lineage, diversity and and build the required buzz before group company - JSW Energy - calls for an IPO. An ad film for JSW Energy will go on air soon.
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