steidl

WIN Mindshare’s Peter Steidl’s book Survive, Exploit, Disrupt

One can watch all the business television channels and read all the pink papers each day. While they tell you that India is going through a slowdown (and large parts of the world through a recession), there is little by way of advice on how to deal with it. Steidl gives us a lot of advice in the first of a proposed series of books from Mindshare Strategy.Applied, Survive, Exploit, Disrupt – Action guidelines for Marketing in a Recession.