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One can watch all the business television channels and read all the pink papers each day. While they tell you that India is going through a slowdown (and large parts of the world through a recession), there is little by way of advice on how to deal with it. Steidl gives us a lot of advice in the first of a proposed series of books from Mindshare Strategy.Applied, Survive, Exploit, Disrupt – Action guidelines for Marketing in a Recession.
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