streax
Mar 21, 2025
HRIPL’s do-or-dye marketing approach to mask India’s greying concerns
As urban consumers embrace bold shades, the FMCG company is betting on personalisation, affordability, and digital tools to get rural markets to join this colour brigade.
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Jul 02, 2021
Streax uses Shah Rukh Khan to redefine sexy
Watch the film conceptualised by Lowe Lintas here
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Apr 06, 2021
Streax uses Shah Rukh Khan to address grey areas
Watch the campaign conceptualised by Lowe Lintas here
Oct 24, 2019
Weekend Wrap: 25 October
In the news: ASCI, Balaji Wafers, Brune and Bareskin, dcell, Event Capital, slice, Sociowash, Streax, Zee5
Mar 22, 2018
Habitual offender? Olivia also plagiarised ad with Malaika Arora
The brand had copy-pasted a Streax film featuring the actor
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