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India’s M&E sector to reach INR 3.10 lakh crores in value by 2027: Study
Radio revenues grow 9% in 2024 to INR 2,500 crores; digital media ad revenues expected cross INR 1 lakh crores in 2026, finds FICCI- EY report.
Transforming IPL brand engagement through gamification and rewards
Successful IPL marketing goes beyond just logos on jerseys. Brands must actively engage the fans during and after the matches, says BigCity Promotions co-founder.
Only 100 million of India's 547 million OTT users are paying subscribers: Ormax report
The ‘Ormax OTT Audience Report 2024’ estimates 13.8% growth in this consumer universe over 2023, which will entirely be driven by the AVOD audience.
Mahindra Finance enters the vehicle leasing and subscription business with Quiklyz
Will cater to individuals as well as corporate consumers all over the country
‘Advertising is a big reality’: Manas Mohan
As Tinkle turns 33, the ACK Media COO explains the brand’s strengths, digital focus and merchandise push
Q&A: Gurmeet Singh of Digital 18 on Forbes India's third anniversary
Forbes India eyes 20 per cent revenues from digital subscription in three years
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