sudip ghose

Jun 28, 2024

Nature puts Uppercase’s tough, eco-friendly travel gear to the test

It wittily tests the brand’s rugged, eco-friendly luggage against nature's toughest terrains, challenging its innovative design to emerge unscathed.

Oct 16, 2017

VIP Bags assigns digital mandate to Isobar

Account won post a multi-agency pitch

Feb 05, 2016

Whyness bags VIP's creative mandate

Account won following multi-agency pitch

Nov 16, 2015

Double Standards: Can Messi mend Tata cars’ perception?

VIP Industries’ Sudip Ghose and McCann Erickson’s Jitender Dabas discuss pros and cons of the celebrity tie up