Campaign India Team
Feb 05, 2016

Whyness bags VIP's creative mandate

Account won following multi-agency pitch

Whyness bags VIP's creative mandate
Whyness has bagged the creative mandate of VIP Industries' flagship brand, VIP. This account was won following a multi-agency pitch. The agency also handles the creative mandate of Carlton Luggage, a sub-brand under VIP. 
 
Sudip Ghose, VP -- marketing, VIP Industries, said, "Whyness has already helped us successfully launch Carlton Luggage and establish it as a major player, with a 50 per cent growth rate last year. Throw in Ravi Deshpande’s wisdom and leadership and I believe the flagship VIP brand is in the best possible hands." 
 
Ravi Deshpande, CCO and founder, Whyness, said, “It’s a huge win for Whyness. Our team is deeply excited to now hold the reins of a brand that has been integral to the lives of most Indians. We look forward to steer this much-loved brand in a fresh creative and strategic direction.”
 
 
Source:
Campaign India

Related Articles

Just Published

4 hours ago

Moves and wins roundup: Week of 23 Dec

Our weekly roundup of the latest appointments and account wins from Cantabil Retail, Sun Nxt, Lenovo, HP India, Uber, Wipro, PivotRoots, NielsenIQ India, and many more.

8 hours ago

Initiative wins Volvo's global media account, China ...

Account was worth $448.7 million in 2023.

10 hours ago

Campaign roundup: Week of 23 Dec

The latest ad films and campaigns from brands like Cred, BN Group, Style condoms, Gromax , The Bear House, Mad over doughnuts, Chinese Wok, Cadbury Bournville’s, Aukera, Elver, Roche Diagnostics, Wonderla, Narayana Health, Third Wave Coffee, ManipalCigna, Voltas Beko in our weekly roundup.

11 hours ago

Five insider tips to make your festive campaigns shine

Creating memorable festive season campaigns is all about innovatively weaving the values of authenticity and empathy into the narrative, says the business head for north and east at Brand Street Integrated.