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Aug 21, 2024
Only 100 million of India's 547 million OTT users are paying subscribers: Ormax report
The ‘Ormax OTT Audience Report 2024’ estimates 13.8% growth in this consumer universe over 2023, which will entirely be driven by the AVOD audience.
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Jul 22, 2024
Can Netflix scale its advertising business?
In the coming year, when Netflix's user growth slows down as most predict, increasing ad revenue will become even more crucial. Campaign explores how the streaming giant plans to scale its advertising business.
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