tam
1.43 lakh brands invested in print advertising in Jan-Sept ’24 – TAM
India’s print advertising experienced a 3% increase in ad space volumes during January-September 2024, according to TAM Media Research.
Grammarly tops digital and TV ads in H1: TAM report
Digital ads grow by 8% during H1-2024, as per the report.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Jaipur leads India’s radio ad volumes in H1-2024: TAM AdEx report
Gujarat and Maharashtra retained their first and second positions in ad volume shares, with 20% and 19% respectively, during this period.
GEC ad volumes plunge by 6% in H1 2024: TAM AdEx report
Despite this decline, the 'Hindi GEC' category maintained its dominance as the leading ad genre, accounting for 24% of the total ad volumes during this period.
Ad volumes spike by 16% as IPL 17 attracts new brands: TAM Sports
The latest TAM Sports ad index also found the number of categories and advertisers for this IPL 17 season increased by 45%.
Ad volumes on TV dipped by 4% in 2023 compared to 2022: TAM report
May 2023 had the highest share of ad volumes
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20170226&c=1)
