tam
Grammarly tops digital and TV ads in H1: TAM report
Digital ads grow by 8% during H1-2024, as per the report.
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Jaipur leads India’s radio ad volumes in H1-2024: TAM AdEx report
Gujarat and Maharashtra retained their first and second positions in ad volume shares, with 20% and 19% respectively, during this period.
GEC ad volumes plunge by 6% in H1 2024: TAM AdEx report
Despite this decline, the 'Hindi GEC' category maintained its dominance as the leading ad genre, accounting for 24% of the total ad volumes during this period.
Ad volumes spike by 16% as IPL 17 attracts new brands: TAM Sports
The latest TAM Sports ad index also found the number of categories and advertisers for this IPL 17 season increased by 45%.
Ad volumes on TV dipped by 4% in 2023 compared to 2022: TAM report
May 2023 had the highest share of ad volumes
Television ad volumes in sports genre rose by 5% in July-September 2023 over 2022: TAM AdEx
JioCinema was the top brand for the first three quarters of 2023, while cricket dominated the sports channel genre for the entire year, holding over 50% of the ad volumes
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