tata nano
2013's most viewed ad films on Campaign India
Of all the commercials features on www.campaignindia.in in the calendar year, these were the most viewed.
Tata Nano allures youth with a peppy song, riot of colours, little magic and an ‘awesome’ promise
Watch the ad film created by Rediffusion Y&R here
A humble tribute to Ratan Tata
The man at the helm of the Tata empire retires today. Here are some films that reflect the vision and values of the group - and its leadership.
Chinta's Blog: Marketing shampoos or Nanos, you're changing lives
Stop apologising, take pride in the job, says Chintamani Rao, president, Media Direction
Anant's blog: The new game for brands - Truth or dare?
Take a big brand. A brand you know and like. Go to Google and enter the brand name, followed by the word ‘sucks’. Try Nike, Adidas, Coke, Pepsi, Apple, iPad, Microsoft. Try whatever you fancy, and it still works.You will get results. Zillions of them, all with the potential to spark off negative conversations about brands that brand managers hope to be in control of.
Fiat Linea wins car TVC of the year at Bloomberg-UTV Autocar Awards
Fiat Linea's 'Father and son' TVC won the 'Car advertisement of the year' at the Bloomberg UTV-Autocar Awards held in Mumbai on Friday evening. The TVC is part of a campaign executed by the agency Bates141. The creative team behind the TVC includes Sonal Dabral, Sanjay Sipahimalani, Kaushik Mitra and Joseph Desouza. Prasoon Pandey of Corcoise Films has directed the film.View TVC here
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