taylor swift
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Oct 15, 2024
Marriott’s winning formula: Merging culture, loyalty, and personalisation in its marketing strategy
Its VP marketing—South Asia, Khushnooma Kapadia, dishes out the brand’s savvy marketing moves and how it taps into diverse audiences across India and beyond.
Feb 14, 2024
What happened at Super Bowl LVIII? Seven standout marketing moments
From bossy owls and ‘Mayo Cats’ to Taylor Swift and Beyoncé internet frenzies, here's a quick recap from the biggest day in the US advertising calendar
Feb 06, 2024
Brands were not ready for Taylor Swift's new album announcement
Some tried to get ahead of the announcement and got it wrong
Aug 31, 2017
Taylor Swift: Look what you taught us about marketing
Look what the singer's new video made Cheryl Ng of Xaxis Group do: write this column about Swift's marketing and PR savvy.
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