thought leadership
Personal branding for C-suite: Why creative agencies do it best
The CEO and founder of Savy Click and Jaipur Unfolded maintains that agencies excel at crafting executive brands that boost business credibility, drive growth, and manage risks in the public spotlight.
Crafting the big B2B idea: Balancing creativity and risk
The Salt Inc founder and CEO provides three cardinal rules for B2B ad agencies to strike a balance between creative innovation and calculated risk-taking while creating successful campaigns.
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Why thought leadership is a missed opportunity for B2B brands
Edelman's global chair of business marketing, Joe Kingsbury, explains why thought leadership—when applied substantially—is the single-most important opportunity for B2B marketers to stand out.
Opinion: The traditional media press release is dead
The author highlights six PR trends to expect in 2018
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