toshihiko tanabe

Spikes Asia 2019: 'Ill-conceived purpose campaigns are ruining the industry'
Sep 27, 2019
Robert Sawatzky

Spikes Asia 2019: 'Ill-conceived purpose campaigns are ruining the industry'

Consumers are calling bullshit on cause-based work that isn't authentic, and so should award jurors, according to Dentsu's Toshihiko Tanabe.

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