tv advertising
Without viewership data, can news channels score during the elections?
Experts share the highs and lows of the news channel rating hiatus, opinions on state elections advertising momentum, and the potency of data
'We have achieved the scale to be on television': Uber CMO on first TVC
Watch the ad film conceptualised by Taproot Dentsu
TV advertising to beat demonetisation blues: Deloitte
India is the second fastest growth market across the world in television advertising
India one of the nine high-growth markets to power global M&E revenue: PwC
Mobile advertising will overtake classified Internet advertising in 2014, says the report.
Internet advertising spending 'overtakes TV'
Online became the top earning UK medium, ahead of TV for the first time, in the first half of 2009, according to a report by accountant Price Waterhouse Coopers (PWC).Prepared for the Internet Advertising Bureau, and leaked to Reuters, the report found that internet expenditure grew to 1.75 billion pounds, making up 23.5 per cent of the total.TV took 21.9 per cent of the market, with press and DM on 18.5 per cent 11.5 per cent respectively.Guy Phillipson, chief executive of the IAB, told Reuters: "This is a significant milestone..
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