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Sep 30, 2009
Internet advertising spending 'overtakes TV'
Online became the top earning UK medium, ahead of TV for the first time, in the first half of 2009, according to a report by accountant Price Waterhouse Coopers (PWC).Prepared for the Internet Advertising Bureau, and leaked to Reuters, the report found that internet expenditure grew to 1.75 billion pounds, making up 23.5 per cent of the total.TV took 21.9 per cent of the market, with press and DM on 18.5 per cent 11.5 per cent respectively.Guy Phillipson, chief executive of the IAB, told Reuters: "This is a significant milestone..
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