tvs scooty
Mudra wins MAA Globe for promotion marketing
Mudra Communications has won a Globe at the MAA Globes Awards held in Boston, which honour the best in promotion marketing programmes across the world.The agency won for its ‘Women on wheels – TVS Institute’ campaign for TVS Motors in the category Best Activity Generating Brand Loyalty. Mudra also won an Order of Merit certificate in Best Small Budget campaign for its ‘Iron Man’ case study for Park Avenue.
On Storyboard: TVS Scooty's 'Women on Wheels'
On this week's episode of Storyboard, know more about whether music channels are still the first stop for youth and youth brands.Next, listen to Dabur tell viewers why it is the right time to invest in new brands. Also, find out more about the journey of 'Women on Wheels' for TVS Scooty's Grand Emvie winning campaign.Lastly, don't miss out on the launch of two brand new campaigns. All this and more on Storyboard at 8:30 am on Saturday, 11:30 am on Sunday and 7:30 pm On Tuesday, only on CNBC TV18.
Emvies '09: Mindshare triumphs yet again
Mindshare remained the unchallenged Media Agency of the Year, winning the crown for the second consecutive time at the 9th edition of The Advertising Club of Bombay's Emvies, held on Friday evening. The agency went home richer by 12 metals, notching up 100 points, while Maxus bagged seven metals to score 70 points and stood second in the final tally.
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