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Mindshare remained the unchallenged Media Agency of the Year, winning the crown for the second consecutive time at the 9th edition of The Advertising Club of Bombay's Emvies, held on Friday evening. The agency went home richer by 12 metals, notching up 100 points, while Maxus bagged seven metals to score 70 points and stood second in the final tally.
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.