union

Feb 26, 2025

Social Panga launches The Viral Union to ace influencer marketing’s next big test

As brands demand clearer ROI and influencers pushing for fair pay, this new division from the integrated creative and digital marketing agency aims to redefine partnerships in India’s creator economy.

Aug 12, 2024

Marketing reimagined: Thriving amidst economic shifts

Korra India CEO Saket Vaidya reveals game-changing strategies that leverage consumer insight and tech innovations to redefine marketing in today’s rapidly shifting landscape.

Jul 25, 2024

Adland gives Union Budget 24-25 a thumbs-up

Its focus on economic growth and digital infrastructure is likely to boost consumer spending, creating fresh opportunities for targeted advertising, especially in rural India.