union bank of india
Union Bank brings happy endings to emotional slices of life, with features
Watch the ad film conceptualised by DDB Mudra West here
DDB Mudra retains Union Bank of India account
The agency will continue to handle the corporate brand, post a multi-agency pitch
Union Bank of India revives its brand positioning with a refreshed campaign
Watch the TVC created by Mudra West
Cannes Lions 2011: India wins four Press Lions
McCann and O&M won a Silver each, while Mudra and Grey bagged a Bronze Lion each
Lintas Media empanelled for Union Bank of India
Will handle TV, print, OOH, radio and digital
Union Bank undergoes makeover
Nationalised banks are gearing up to compete with privatised banks, which are making inroads into the country and to target youth by rebranding themselves. After UTI's transformation into Axis Bank, it's now Union Bank of India which has undergone a similar rebranding exercise with help from Mudra Group, Boston Analytics and Infosys.
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